👋🏼 About Me

<aside> Hi! I’m Alireza, a UX designer based in Hamburg, Germany.

I have a background in marketing and web analytics. Currently, I’m transitioning to UX design to pursue my passion for creating user-centered experiences while leveraging my experiences.

</aside>

✨ Project Overview

1 🚀 Introduction

As part of my UX design training, I went on the design process of an app called Punchline. Punchline is a mobile app targeted to stand-up comedy enthusiasts in Hamburg to provide them with a list of comedy shows, letting fans to easily find and book tickets in one place.

I followed the full **Design-Thinking Methodology (**empathize → define → ideate → prototype → test → iterate) to surface real pain points, craft solutions, and iterated, while keeping a mobile-first approach and with accessibility in mind.

👉 Please click here to see the Figma prototype: https://www.figma.com/proto/gpu0JQyq1mX0t4tfluFiu7/Punchline?node-id=1026-7241&starting-point-node-id=1026%3A7241 👈

Table of content:

2 🎯 The problem

Interview Empathy map Persona User story Journey map Problem statements Competitive audit How-might-we

Stand-up comedy enthusiasts in Hamburg face the problem of not having access to a centralized platform that provides them with a thorough list of upcoming comedy shows in town. Often, such shows are scattered all over the place, among various platforms like Eventim, Meetup, etc.

To understand the problem better, and make sure I’m addressing the right pain points, I went through the first steps of the design thinking process and:

• did 5 interviews with real users → created empathy maps → created user personas → wrote user stories → mapped the current user journey map,
• then created problems statements, hypothesis statement, and goal statements,
• and also did competitive audit → and generated ideas through the How-Might-We statements.

👇 The complete process is elaborated right below under Empathize, Define, and Ideate 👇

2.1 💖 Empathize

What I did:

• 5 semi-structured interviews with Hamburg comedy-goers

  

  Interviews